2.6.4 Ensure Limit Ad Tracking Is Enabled

Information

Apple provides a framework that allows advertisers to target Apple users and end-users with advertisements. While many people prefer to see advertising that is relevant to them and their interests, the detailed information that is collected, correlated, and available to advertisers in repositories via data mining is often disconcerting. This information is valuable to both advertisers and attackers, and has been used with other metadata to reveal users' identities.

Organizations should manage advertising settings on computers rather than allow users to configure the settings.

Apple Information

Ad tracking should be limited on 10.15 and prior.

Organizations should manage user privacy settings on managed devices to align with organizational policies and user data protection requirements.

Solution

Profile Method:

Create or edit a configuration profile with the following information:

- The PayloadType string is com.apple.applicationaccess
- The key to include is allowApplePersonalizedAdvertising
- The key must be set to <false/>

Impact:

Uses will see generic advertising rather than targeted advertising. Apple warns that this will reduce the number of relevant ads.

See Also

https://workbench.cisecurity.org/benchmarks/15550

Item Details

Category: CONFIGURATION MANAGEMENT

References: 800-53|CM-6, 800-53|CM-7, CSCv7|9.2

Plugin: Unix

Control ID: 17df1708ad712c5a7e1ac12b6101cc4df60dfef06e4903d56ad2c02cd3b0ef75