2.11 Ensure 'Opt out of Ads Personalization' is set to Enabled

Information

Restrict apps from building your app profile.

Rationale:

Apps can use your app/browsing data to build a profile for displaying personalized ads. To
protect your privacy, you should disable building your profiles from various app/browsing
activities.

NOTE: Nessus has not performed this check. Please review the benchmark to ensure target compliance.

Solution

Follow the below steps to enable Opt out of Ads Personalization setting:

1. Tap Settings Gear Icon.
2. Tap Google.
3. Scroll to the Services section.
4. Tap Ads.
5. Toggle Opt out of Ads Personalization setting to on position.

Impact:

You might not get personalized ads experience.

Default Value:

By default, Opt out of Ads Personalization setting is disabled.

See Also

https://workbench.cisecurity.org/files/2076