Information
This policy setting turns off the advertising ID, preventing apps from using the ID for experiences across apps.
The recommended state for this setting is: Enabled.
Rationale:
Tracking user activity for advertising purposes, even anonymously, may be a privacy concern. In an enterprise managed environment, applications should not need or require tracking for targeted advertising.
Impact:
The advertising ID is turned off. Apps can't use the ID for experiences across apps.
Solution
To establish the recommended configuration, set the following Device Configuration Policy to Enabled:
To access the Device Configuration Policy from the Intune Home page:
Click Devices
Click Configuration profiles
Click Create profile
Select the platform (Windows 10 and later)
Select the profile (Custom)
Click Create
Enter a Name
Click Next
Configure the following Setting
Name: <Enter name>
Description: <Enter Description>
OMA-URI: ./Device/Vendor/MSFT/Policy/Config/Privacy/DisableAdvertisingID
Data type: Integer
Value: 1
Select OK
Continue through the Wizard to complete the creation of the profile (profile assignments, applicability etc.)
Note: More than one configuration setting from each of the Configuration profiles (ex: Administrative Templates, Custom etc.) can be added to each Device Configuration Policy.
Default Value:
Disabled. (Users can control whether apps can use the advertising ID for experiences across apps.)