Adobe Acrobat Reader versions 15.020.20042 and earlier, 15.006.30244 and earlier, 11.0.18 and earlier have an exploitable memory corruption vulnerability in the image conversion engine, related to parsing of EXIF metadata. Successful exploitation could lead to arbitrary code execution.
https://helpx.adobe.com/security/products/acrobat/apsb17-01.html
http://www.zerodayinitiative.com/advisories/ZDI-17-024